5 Floors, 5 Seconds: Why a Customer Should Pick You

Hey business owner — quick question:

You’re in an elevator with a potential client. You’ve got five floors to answer one question:
“Why should I work with you?”

If you pause even for a second, you’ve created doubt. And if you create doubt, you lose the customer.
Dramatic? Not really.

As a business owner, you should have your answer tattooed in your brain. It should roll off your tongue smoother than a dolphin in a Slip 'N Slide. (Too much? Maybe. Still true.)

But here’s the thing: Answering why someone should pick you is way harder than it looks.

Because it’s not just about being "good" at what you do — it’s about being different.

• It’s about knowing your competition inside and out.

• It’s about knowing your customer base like you know your Starbucks order.

• It’s about solving their problems better, faster, or with more style than anyone else.

• It’s about speaking their language — whatever that language is.

If your ideal customers don’t feel like you “get” them, it’s game over.

Feeling a little sweaty yet? Good. That means you care.
The even better news? I’ve got you covered.

Over the next few weeks, I’ll be breaking down simple tricks, tips, and tools to help you get your “Why Us” answer crystal clear — and make it feel effortless.
Stay tuned. It’s about to get fun.