Your Website Might Suck. Here’s How to Tell
Let’s play a game.
Open your website. Now pretend you’re a total stranger.
No backstory. No insider knowledge. No loyalty.
Just vibes.
Now ask yourself these three questions:
What do you sell?
Why should I care?
What do I do next?
If you had even a moment of hesitation answering any of those—you’ve got homework.
But don’t panic. This isn’t a full-blown rebrand or a 47-tab SEO audit. It’s a quick gut check to make sure your site is actually doing its job.
Step 1: Clarity over cleverness
Your homepage is not the place for mystery or metaphors. Within seconds, a visitor should know exactly what you offer and who it’s for.
If you’re a bakery, don’t lead with “Whisking up joy.” Say: “Fresh, made-from-scratch bread and pastries, daily.”
Save the poetry for the blog.
Step 2: Make them care
Why should a visitor choose you over the other dozen tabs they have open?
This is where you flex your value—whether it’s your experience, process, pricing, personality, or all of the above.
Show your difference. And make it easy to feel the benefit of working with you.
Step 3: Tell them what to do next
Buy. Book a call. Download something. Stalk you on Instagram.
Whatever action you want a visitor to take, make it obvious. Your call-to-action shouldn’t be hiding in the footer or buried under a wall of text. Put it front and center. And then again in the middle. And again at the bottom.
Bonus Round: Ask a real human
Seriously—ask someone who’s not familiar with your brand to go through your site. Give them no context. Watch where they hesitate, squint, scroll, or give up. That’s gold. Fix those spots.
TL;DR A simple audit like this can help you uncover messaging mush, confusing UX, or just plain missed opportunities. And once your site is clear, compelling, and action-driven? Chef’s kiss. Your digital first impression is doing its job.