Social Media; Your Second Website

I know I’m not the first to say this, but it’s something businesses—of all sizes—tend to forget. Your Instagram, Facebook, or TikTok isn’t just a fun extra. It’s often the first place potential customers (or even future employees) go to check you out.

I was chatting with my favorite hairstylist—the kind of business owner who’s absolutely killing it. Her books are full, her team is thriving, and her to-do list? Never-ending. And like so many business owners, social media always gets pushed to the bottom. She’ll post when she can, but the pressure of “doing it right” leaves her feeling overwhelmed, so she moves on. Sound familiar?

Here’s the thing: Social isn’t just a cherry on top anymore. It’s a must-have.

Still not convinced? Think about the last time you checked out a new restaurant or considered buying from a brand you’d never shopped before. Where did you go first? Instagram to get a feel for the vibe? Facebook to scan reviews? Maybe even Reddit for some deep-dive opinions?

The takeaway: Don’t let social media be an afterthought when it’s one of the first places your audience looks. Make it a priority—your business will thank you for it.